“Data-Driven Insights, DNVBs and the Death of the Agency Model – What Does 2019 have in Store for Digital Marketing?”

““The trends most likely to impact the industry in 2019 are the new age of digital consultancy, the DNVBs leadership, data-driven insights, marketing automation, AI and personalisation””   The agency model is dead. The reason is the rise of digital consultancies, who tailor their skillset to fit around a particular project or clients. Digitally Native Vertical…

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“Assessing Progress in Automation Technologies”

“When it comes to automation of existing tasks and workflows, you need not adopt an ‘all or nothing’ attitude’ ”   Growing interest towards automation technologies (AT) in 2018 vs 2017: a) Deep Learning (DL) and Neutral Networks:  77%; b) Artificial intelligence (AI): 72%; c) Machine Learning (ML): 30%; d) TensorFlow: 17%; e) NLP (Neuro…

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