“How to Balance Marketing Automation And Personalization”

“The most successful sales and marketing teams find balance between inbox-clogging automated messages and old-fashioned, personalized communications. Here’s how they meet in the middle to personalize the customer experience, says Emily Muhoberac, COO at Sapper Consulting.”   67% of the marketing leaders were using marketing automation platforms by 2017. Most successful sales and marketing teams…

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“AI, Big Data & Advanced Analytics In The Supply Chain”

“By adopting advanced analytics into the supply chain, businesses can run more efficiently, mitigate risk, and ultimately offer a better customer experience”   More and more businesses are going digital, and the result is that a large amount of data is being produced within their supply chains. Data is useless without the tools that allow…

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“Assessing Progress in Automation Technologies”

“When it comes to automation of existing tasks and workflows, you need not adopt an ‘all or nothing’ attitude’ ”   Growing interest towards automation technologies (AT) in 2018 vs 2017: a) Deep Learning (DL) and Neutral Networks:  77%; b) Artificial intelligence (AI): 72%; c) Machine Learning (ML): 30%; d) TensorFlow: 17%; e) NLP (Neuro…

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