“Advanced Analytics vs Artificial Intelligence: How Are they Different?”

““Data is generated from just about everything –smartphones, cars, utility grids, appliances, wearables, social networking sites, weather satellites–. Companies use analytics to discover valuable business insights from many sources of data”.”   Are Advanced Analytics (AA) and Artificial Intelligence (AI) synonymous terms? I present you hereby similarities and differences between them. 1) Predictive, prescriptive and…

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“The Challenges of Data-Driven Marketing (And How to Overcome Them)”

“With data-driven, marketers can segment their audiences to create relevant, personalized messaging, evaluate the success of a given campaign, and improve the overall efficiency of their campaigns.”   “Data-driven is the one thing that turns your marketing strategy into an informed initiative designed to capture customers and grow your business“. A lot can be gained…

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“Data-Driven Insights, DNVBs and the Death of the Agency Model – What Does 2019 have in Store for Digital Marketing?”

““The trends most likely to impact the industry in 2019 are the new age of digital consultancy, the DNVBs leadership, data-driven insights, marketing automation, AI and personalisation””   The agency model is dead. The reason is the rise of digital consultancies, who tailor their skillset to fit around a particular project or clients. Digitally Native Vertical…

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“AI, Big Data & Advanced Analytics In The Supply Chain”

“By adopting advanced analytics into the supply chain, businesses can run more efficiently, mitigate risk, and ultimately offer a better customer experience”   More and more businesses are going digital, and the result is that a large amount of data is being produced within their supply chains. Data is useless without the tools that allow…

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